The Power of the Press in the Blow of 1964 the objective of this article is to analyze the power that the press exerts next to the society, influencing the memories of generations and stimulating in agreement acceptance of truths the ends of that periodical. In 31 of March of 1964, periodicals for all Brazil already divulged what it was for coming, the military blow one day later. However, the notice disqualifying the government Goulart Joo and treating the outcome to 1 of April as a revolutionary act was visible. The Post office of the Morning, of the previous day to the taking of the power, printed manchete, ' ' Brazil already suffered excessively with the current government. Now chega' '.

In the Tribune of the Press, of the same date, it published, ' ' The democrats assume the military commands. River festeja demisso' ' (CAPELATO, 1994, P. 53). One notices the impactante character of the notice and the power that the press possua and possesss for the construction of the collective memory of one given society. As Grard Lebrun ' ' the force necessarily does not mean the ownership of violent ways of coercion, but of ways that allow to influence in the behavior of another one pessoa' ' (LEBRUN, 2004). Marialva Barbosa, for example, in its Owners of the River, made a minute work of inquiry of the relations of being able between the entrepreneur-journalists and the governments federal and state.

The exchanges of substances ordered between periodicals and governments were gifts since the beginning of the republic. Then, these periodic ones if auto-construct in partnership with the established governments, possessing an unquestioned power, since they will have the function to form a unified speech. Prioritizing contents and disdaining others, these periodicals, they are constructing memories of the society under determined optics. The journalist, when selecting certain facts and relegating others to the esquecimento, possesss the power of what she must be explored or not in the society.